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Market stimulations for smart city activities

Test beds and demonstrations of new and more sustainable solutions are established activities in many Smart Cities.

Market stimulations for smart city activities

Test beds and demonstrations of new and more sustainable solutions are established activities in many Smart Cities

The activities generate performance indicators for different solutions and the city authorities can pick a winner. If the authority will be the solution provider a supplier can contracted after a public procurement based on the test and demonstrations.

A deeper understanding is needed

However, if city authority is a market regulator the authority needs to understand how policies and regulations (and sometimes subsidies) can be designed to stimulate market growth for the identified new solutions. To do this, the city authority need a deeper understanding of the value chain (or business ecosystems) which together deliver the solution as well as the different companies individual business models. With this knowledge the authority can design and manage an effective Smart City market stimulation package.

A market stimulation package is the sum of all action’s city authorities take to support market development of prioritised quality criteria e.g., fossil free mobility. Including promotion of solutions, policies, regulations, financial support to entrepreneurs, investments in infrastructure, data donation platforms.

IAs a service IMCG offered reviews market stimulation packages designed to aim at specific impact goals. During 2020 IMCG have reviewed stimulation packages in three European cities. The reviews have been based on so called “launch reports” from test and demonstrations of new sustainable solutions. The reports have been compared with a basic template for market stimulation including: Governance and public communication, scale-up roadmaps, public investment, knowledge management as well as support to entrepreneurs.

The three performed reviews in 2020 showed that the city authorities are on track but need more resources to the change management process to keep up pace with market development. Policy, regulations and public investments for the built environment usually have a slow pace but, in this new situation with expectations of a fast development towards climate neutrality in 2030, market stimulation activities also need to speed up.

IMCG offers support adapted to the city’s relevant needs to design effective market stimulation packages. Where city authorities stimulate market transition toward impact goals by being consistent in communication, policy making and prioritizing public investments.

You have just read a customer story by IMCG International. As of 1.1.2023, IMCG is part of Spinverse. 

About the project


The LIFE Lit4Nature aims to establish a stronger, evidence-based system for biodiversity conservation and restoration across Lithuania.  Major focus will be placed on strengthening the national biodiversity monitoring system, improving data collection and integration and on introducing innovative monitoring approaches to support evidence-based conservation and restoration decisions.


Impact of the project:

The project aims to boost stronger biodiversity and ecosystem recovery across Lithuania through nationwide conservation and restoration. Further, it wants to achieve better national coordination for efficient and well targeted conservation measures and their funding.

  Funding instrument     LIFE Programme  ​


Spinverse’s role


Spinverse experts supported the coordinator throughout the two-stage LIFE Strategic Nature Project application process from concept note development to submitting the final proposal. 

The support included workshops that brought together the proposal team to sharpen the project concept and focus the application on the most relevant and critical aspects of Lithuania's
Prioritised Action Framework for Natura 2000 and the forthcoming National Restoration Plan. 



Spinverse’s strategic guidance, hands-on support and thorough quality reviews helped us focus on the critical aspects, strengthen the proposal logic and present its impacts convincingly. Their LIFE expertise gave our team confidence and contributed significantly to the proposal’s high quality and successful funding outcome.”​

Dr. Dalius Dapkus, State Service for Protected Areas under Ministry of the Environment

  Supporting the UN Sustainable Development Goals​​

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Smart cities and mobility